logo 2


Increased brand awareness boosts your brand’s fundamental business metrics. We will help design and facilitate campaigns, familiarizing the public and making your business stand out among competitors. Through athletic sponsorships, networking engagements, and recruitment events, your brand will reach current students, alumni, Purdue faculty and staff, affiliated corporations, and the overall community.


As Purdue Athletics’ exclusive multimedia rightsholder, Purdue Sports Properties (PSP) manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Purdue University. The Alliances team provides a connection to the locally based LEARFIELD team, which is committed to extending the affinity of the Purdue brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. Raise your brand awareness through: 

  • Venue signage  
  • Event sponsorships and promotion 
  • Corporate hospitality 
  • Audio and television 
  • Digital engagement and visibility via the official athletics website PurdueSports.com 


The Alliances team can offer a valuable opportunity to grow your talent pool and make a lasting impression on prospective employees that will truly contribute to your team. We partner with companies and Purdue University to target the talent market that aligns with your business’s current and future needs. Coordination of the Rolls-Royce Recruiting Days in the fall of 2022 resulted in 82 onsite interviews conducted, 26 internship offers, 9 full-time offers, and 7 candidates invited to the assessment center for the graduate development program. Our approach yields results. Let us help you expand your brand to capture top-tier talent.